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public: TrueUdsendt af www.Get2Press.dk d. 11 juli 2016 « Tilbage til forsiden
Launch of The Halal Dining Club App!
Singapore Management University (SMU) incubated Muslim female entrepreneur choses to champion on with the launch of a new App in Singapore and UK, despite the impact of Brexit
Singapore: The Halal Dining club is launching a new App to make dining Halal easy and rewarding. The App will be launched July 8th in Singapore and London simultaneously and will be free to download from the Apple App Store.

With Brexit throwing the UK market into disarray and triggering a reported rise in racist abuse, it may not seem the ideal time for a Muslim owned and focused new business venture to launch. But Siddika Jaffer, the female, Muslim entrepreneur behind the launch of The Halal Dining Club, refuses to be deterred.

The App targets the large, fast growing and relatively underserved global halal food market, which is set to be worth US$2.6 trillion by 2020. Siddika explains, “You would think finding a place to dine out would be easy, but for the 427 million Muslims living in non-Muslim countries it is not. Our research shows that Halal diners typically have to spend up to 90 minutes to find and book a suitable place, and this involves trawling multiple websites, blog and reviews; messaging friends and calling the restaurant itself”.

Restaurants serving Halal food also have a significant challenge. According to an info-graphic produced by mobile payment summit CONNECT 2014, 83% of smart phone users search for restaurants on their phone, but only 16% of restaurants have a mobile presence. The App aims to make restaurants visible and enable Halal diners to discover, book, review and earn rewards in one place. An exclusive partnership with Quandoo, the fastest growing online restaurant reservation service globally also holding the number one position in Singapore, will secure an early revenue stream through in-App restaurant bookings.

‘Despite Brexit we already have over 8300 loyal Facebook fans who are eager to get their hands on the App, a database of over 1300 Halal restaurants and high profile investors lined up.” explains Siddika whose start-up was incubated by SMU, “we’ve recently seen a spike in requests for recommendations for places to celebrate Eid, so we thought this was a perfect time of year to launch.” - ENDS

About The Halal Dining Club: • The Halal Dining Club is a one-stop solution for Halal diners that enable them to discover, book and review restaurants, while earning rewards, all in one simple App. Founded in May 2015 by Siddika Jaffer, the App will be launched in Singapore and UK simultaneously. ENDS.
Yderligere information
The Halal Dining Club The Halal Dining Club
Helen Duce
Tlf.: 98339001
Fax: 98339001
helen@halaldiningclub.com helen@halaldiningclub.com
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